Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing. Charno succeeds Kazuhi Yoshioka, who has led the sales and marketing team since October 2021. Yoshioka played a key role in building distributor relationships, navigating challenging market conditions and helping position Yuasa for long-term growth. He transfers back to GS Yuasa’s headquarters in Japan, where he will continue to support Yuasa Battery, among other GS Yuasa branches.”
“On behalf of the entire Yuasa team, we want to thank Kazuhi for his leadership and the strong foundation he has built over the last four years,” said Ryo Okubo, President and CEO of Yuasa Battery, Inc. “We are excited to build on that momentum as Tom steps into this role.”
Charno brings more than two decades of experience leading sales, marketing and commercial strategy within highly engineered B2B manufacturing environments. As battery industry outsider, he offers a fresh perspective and cross-sector experience that will help drive innovation, growth and customer value. “I’m honored to join Yuasa at such an important time for the business,” added Charno. “Kaz and the team have done outstanding work developing partnerships, rebuilding trust, and positioning Yuasa for future growth. I look forward to working closely with our distributors, OEM partners and internal teams to build on that foundation and continue delivering value to the market.”
In his new role, Charno will oversee sales & marketing strategy, lead growth initiatives, strengthen OEM and distributor relationships and ensure product development aligns with market needs while leveraging Yuasa’s significant U.S. manufacturing investments.
