“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann. “Since joining the company earlier this year, I’ve gained an even deeper appreciation for the history behind this brand, the people who build and support our products, and the dealers and distributors who bring them to riders. Thank you to founder and CEO Tom Carroll for his trust and the opportunity to help lead NiteRider’s next chapter alongside him and our team.”
Engelmann joined NiteRider earlier this year as VP of sales & marketing. His work has included developing dealer programs, strengthening distributor communication, clarifying sales responsibilities, and bringing greater structure to revenue planning and marketing execution. He previously held sales and marketing leadership roles with Yamaha Motor Corporation and Intense Cycles.
“Drew has brought a clear sense of purpose and a willingness to take ownership of the work needed to move NiteRider forward,” claims Carroll. “He understands our products, respects the relationships that built this brand, and sees where we can improve. His appointment gives us the leadership to connect those opportunities across the business while continuing to invest in the products and partnerships that matter to our customers.”
Founded in 1989 by Tom and Veronica Carroll, NiteRider grew from Tom’s efforts to build a lighting system for nighttime surfing in Southern California. Those early systems also proved useful on the bicycle trails leading to the coast and helping establish the brand’s roots in cycling. The brand is known for rechargeable, high-output lighting, including its Lumina and Pro Series platforms, along with rear visibility products, mounting systems and technical support. Its product development emphasizes usable illumination, dependable power, and secure mounting for the conditions riders encounter.
“Our dealers and distributors are essential to how riders discover NiteRider, choose the right products, and get support throughout ownership,” adds Engelmann. “Our job is to make it easier for those partners to succeed. We want the demand we create online, the education we provide, and the service we deliver to work together to support profitable sales across our network. I’m excited to build on NiteRider’s history with Tom and the team and give our partners more reasons to invest in the brand.”
