Textron has changed its collective mind and is bringing the Arctic Cat brand back into the fold. "Passion can change people. Change minds. And in the end, it can take you back to where your family has been all along," proclaims Textron. Apparently the "Textron Specialized Vehicles (TSV)" moniker didn't resonate within the powersports family?
"The Arctic Cat® name will be returning to off-road in 2019. With a legacy of innovation, performance and fun, this legendary brand is coming back because Arctic Cat fans and powersports enthusiasts demanded it."
According to the company announcement, "Arctic Cat off-road vehicles will feature all the fun and performance the brand is known for, complemented with the innovative prowess of Textron. The brand will continue to build class-leading vehicles such as Wildcat XX and Prowler Pro in Thief River Falls, Minnesota."
Flashback 2017 when TSV announced it was dropping the Cat name. "The decision to rebrand side-by-sides and ATVs under the Textron Off Road name was not taken lightly," said John Collins, TSV vice president, consumer at the time. "As the result of consultation and research with consumers and dealers that showed that the Textron Off Road brand offered the best opportunity for future growth across all regions, particularly outside of the snow belt."
"Off-Road enthusiasts spoke and we listened," concludes PR spokesperson Donna Beadle. "Stay tuned for more news soon to come about the upcoming Arctic Cat model year!"
#passionispower
