The Motorcycle Industry Council has launched a social media campaign to increase awareness for new riders; we'd love you to join us for a social takeover this Thursday and Friday, July 30th and 31st.
Erik Pritchard, president and CEO of the MIC gives you more details in this video. Everything you need to participate can be found in the Ridership Digital Toolkit: https://mic.org/#/ridershipToolkit
Join the industry-wide, social media takeover! July 30 & 31. Visit mic.org, and click on Commuter Distancing.
