"Many of us have faced tremendous challenges and genuine hardship,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. However the industry as a whole is improvising, adapting and overcoming the challenges. In fact MIC is reporting new-model sales have increased for the third quarter in a row. Year-to-date sales of new motorcycles and scooters through September increased 10.2% compared to the same period last year.
“Think back on all the ways you've adapted your business to meet this crisis and get through the pandemic,” he added. “Think back to how quickly you adapted to online commerce. Think back on your first home delivery. Recall all of your hard work. Recall the relief when the MIC's government relations team persuaded the federal government to declare dealership employees essential.”
Pritchard concluded: “Our industry is enjoying the results of those efforts and you should enjoy the moment."
