Make it or break it, the holidays are here and hopefully you have found a way to keep delivering Xmas dreams from your dealership. The face of retail has certainly changed, but the power of dreams (with acknowledgement to Mr. Honda) remains the purview of the powersports industry. Dealers are essential in delivering good cheer (and a new motorcycle) to the next generation of riders and rekindling the fire for returning riders alike.
Santa may have to rely on driveway delivery this year, and the stockings might be a curbside pick-up because of COVID restrictions, but here is to that first minibike under the tree, the new STACYC set by the chimney or the Striders under the stockings and the lifetime of dreams that two wheels can deliver!
May all your Christmases be merry and bright!
