Proof of concept for the Motorcycle Industry Council’s “Ride With Us” industry-wide ridership initiative continues this weekend at Overland Expo East in Arrington, Virginia. The premier overlanding event series in the world, Overland Expo provides powersports the opportunity to conquest like-minded, yet never been on a motorcycle, people at Oak Ridge Estates on October 8-10, 2021.
"Dirtbikes are a ton of fun and are a great way to spend time outside with family and friends,” explains Cinnamon Kernes, MIC vice president of market expansion. “With the Ride With Us Moto Intro, people can try riding in a pressure-free environment and see if they want to take the next step towards becoming a rider. We’re excited to offer this introductory experience that allows folks to try riding prior to committing to taking a class – and best of all, it’s free!”
For the record MIC stats note that off-highway motorcycle sales were up 46.5% in 2020, and dual-purpose motorcycles were up 22.1%. Sales in 2021 remain strong and training sites for dirt riding and motorcycle licensing classes remain booked months in advance.
