Dealers, did you catch Garrett Marchbanks’ 450 Class debut during the Daytona SX? It was hard to miss his trick new gear! But this was far more than a fashion statement. FXR is serving notice that they offer dealer-direct, top quality gear with better fit and functionality and some of the highest margins in the moto-market. Add in dealer support, a 3-year manufacturer's warranty… not to mention the high visibility on the backs of elite athletes, and you have a value proposition worth checking out!
“For FXR Moto, there’s simply no other location more fitting to launch the Podium Pro LE Motocross Collection than Daytona,” explains Brand Manager Andy White. “We are thrilled to introduce a bold new graphic design into the most innovative pant and jersey chassis on the market. There is simply no comparison in motocross today. When you launch gear at a place steeped in racing history, we make sure we continue to raise the bar with our own history. We are FXR.”
What is FXR? Because the brand was literally born in a dealership, they have continued to think of things from the dealers’ perspective rather than a global conglomerate. And they are Canadian, eh? At age 17, FXR owner Milt Reimer started working part time at a Honda/Polaris dealership in the small town of Morris, MB, about 50 kms south of Winnipeg. It was there he started racing motocross. He continued to work at that dealership for 10 years, and after realizing he really liked it, he bought the company.
Even then, Milt says he believed being a dealer was just another step towards the next project. It was during the next 6 years that the business plans for a clothing company called FXR were created. Milt noticed that nobody was making high performance snow rider wear and started to design some items to be made up by a local garment manufacturer. The first beginnings were operated in the basement of his house… fast forward to FXR’s Podium Pro debut at the Daytona SX!
Offering a choice of three colorways, (two with optional colorway jerseys), FXR continues to provide fashion-forward, functionally first gear.
Jersey:
The Omni-Stretch material in FXR’s Podium Pro LE jersey was developed to give riders the ultimate combination of 4-way stretch with the maximum amount of airflow. The Podium Pro LE jersey’s hybrid vented material is constructed in a performance fit pattern that allows the jersey to flex and move without restriction while helping riders maintain a lower core temperature.
• Lightweight polyester-spandex mesh for increased breathability and rider comfort
• Slim fit design
• Bonded sleeve cuffs for reduced friction
• Shaped front collar for improved comfort
• Drop-tail hem and long length protect midriff exposure
• Fade-free sublimation prints
Pant:
FXR has refined and improved the fit and performance of the Podium Pro LE Pant based on the M-2 Motion Pant chassis, to offer the all-new Podium Pro LE model. Keeping all the same benefits of the Helium chassis with extra ventilation for maximum amount of airflow. An all-new industry-first Auto-Buckle front closure system works with our fool-proof Hook & Loop side hip adjusters to further secure the waist closure and provide a positive feeling under hard acceleration or seat bouncing scenarios.
• M-2 chassis design to give the rider class-leading fit & mobility, FXR, FXR Moto, FXR Racing,
• Lightweight perforated Omni-Stretch fabric which offers high levels of ventilation with maintaining strength and mobility.
• Auto-Buckle waist closure system offers a precise and secure fit
• Slim fit knee design with added pre-curve provides less restriction and increased contact area
• New updated yoke panel for improved mobility
• Dual-layer knee fabric with full-grain leather and abrasion-resistant inner fabric
• New durable mesh inserts on the back of the leg for added ventilation
• Triple topstitching in critical areas for extra strength and durability
• Adjustable Hook and Loop side waist system for a personalized fit
• Silicone printed inner elastic waist for extra grip and security
• Polyester mesh lining for breathability and comfort
• Fade-free sublimation prints
Dealers looking to be a part of the fastest growing MX brand in North America should e-mail gregs@fxrracing.com or click here: https://fxrracing.com/
