In last week's opening webinar for the MIC Symposium Series, Motorcycle Industry Council President and CEO Erik Pritchard showcased a chart with combined new-unit retail sales for powersports vehicles among most of the leading brands, plotting the first four months of each year from 2016 to 2020.
"In the first four months of 2020, it's the second-best performance only to 2016, in the midst of a pandemic, in the midst of really high unemployment," Pritchard said. "And so, if you feel like your company's been having a good, sort of surprising first four months, you're not alone. If your dealership has had a surprisingly good four months, you're not alone."
