Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales. “We are very fortunate and excited to add somebody with Avi’s experience, knowledge, passion and talent to our team,” said Erik Nelson, vice president of sales. “His understanding of the dealer and sales rep experiences, combined with his ability to build positive relationships, make him an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our dealers, knowing that our best days lie ahead.”
Most recently Brand Director for the Beneteau boat group, Laub has his sea legs firmly set, having been in the powersports industry since 1998! In his new role as Arctic Cat’s U.S. Sales Director, Laub will lead the sales organization, focusing on strengthening dealer partnerships, expanding the dealer network and accelerating growth across all product categories.
“From day one of this process, everybody I spoke with at Arctic Cat opened their arms, and it immediately felt like this was the place I was meant to be,” said Laub. “This team is the envy of the industry right now. I believe Arctic Cat has an incredible opportunity to build out our sales organization and our dealer network by partnering with the right people and quality businesses.”
