“Dust is on a mission to get people out riding more,” noted Dust Moto founder Colin Godby when he launched the eMoto line. “We care about shared riding experiences, not race wins. We are American Electric Moto.” Now that mission — and the performance eMoto bike — becomes part of the LiveWire portfolio. On May 19 LiveWire announced it acquired the assets of Dust Moto and was entering the off-road market.
“LiveWire pioneered the on‑road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off‑road, continuing the journey that began with STACYC ten years ago,” said Karim Donnez, CEO of LiveWire Group, Inc. “Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off‑road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.”
The acquisition strengthens LiveWire’s strategy to grow beyond on‑road electric motorcycles and address the rapidly expanding electric off‑road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and an accessible riding experiences through simplified operation and single‑speed drive.
“Joining LiveWire marks an exciting next chapter in our journey,” stated Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
With the completed transaction, LiveWire is advancing Dust’s electric dirt bike platform toward production, leveraging LiveWire’s engineering capabilities, manufacturing scale, and global marketing, sales and service network to accelerate development and go‑to‑market execution.
LiveWire intends to share more information on the launch of the product in the second half (2H) of this year.
