Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers. “This further strengthens WPS’ position as the industry go-to for all aftermarket powersports needs,” says VP of Sales Trey Turner. “At WPS, we are customer-centric and always looking to enhance our industry-leading offering. Our dealer network is our compass, and we’re excited to announce the addition of the Bridgestone tire line to our portfolio. Bridgestone represents the pinnacle of performance and reliability—delivering a race-proven, street-ready tire that today’s riders demand. This is about giving our dealers more tools to win.”
Western Power Sports has been a driving force in powersports for more than 64 years. With a diverse portfolio of premium products and a passion for outdoor adventures, WPS has earned the trust of powersports enthusiasts and established itself as a reliable and customer-centric distributor.
“Partnering with Western Power Sports is an exciting step in expanding access to Bridgestone’s premium motorcycle tire lineup,” adds Jared Williams, General Manager Bridgestone Motorcycle Tire business in the United States and Canada. “At Bridgestone, we’ve been developing high-performance tires to serve motorcycle riders for decades, which is in line with WPS’ customer-centric approach that caters to dealers and the powersports industry at large. WPS is a true industry leader with a strong network and reputation for excellent service, making them an ideal distribution partner to continue delivering the performance, reliability and innovation riders expect from Bridgestone.”
