Sell tires, make money… brilliant! Bridgestone rolled out its APEX Dealer program at AIMExpo with a simple, but profitable proposition.
Jim Dowell, National Sales Manager for Bridgestone Motorcycle tires for US and Canada, dropped by the Ignition XD studios on the show floor to explain it. “Our Apex dealer program is new for 2026… believe it or not, we’ve never had an actual dealer program before! So yeah, we’re excited to launch it into the market.”
According to Jim, Apex activated on January 1, “The program is an easy way for us to incentivize dealers to buy Bridgestone, and then we give them a few things on the back end, too…” See what Bridgestone rolled out for its dealers here:
