After 22 years as President and CEO, José Boisjoli will be retiring and stepping down from his role as Chair of BRP’s Board by the end of the fiscal year. During his tenure, Boisjoli led BRP’s transition from a Bombardier spin-off to a publicly traded, global leader in powersports.
“Leading BRP has never been a job: it’s been a work of passion and a true honor,” said José Boisjoli, President and CEO. “During my 36-year career at BRP, I have had the privilege to shape its DNA alongside brilliant minds and talented people who have relentlessly pushed the limits of innovation to offer the best experiences to our riding communities. Reflecting on my journey, I am proud that we have proven ourselves capable of changing the name of the game within the powersports industry and built a strong organization that is well positioned for the long-term. I am grateful for everyone who contributed to BRP’s success.”
Back in 2003, Boisjoli, who was then President of the Snowmobile & Watercraft division of Bombardier, became President and CEO of BRP the day it became a standalone company. Boisjoli laid out his vision for the making of BRP, including diversified its product portfolio, focus on dealer and distributor network and expanding the manufacturing footprint. His plan worked, propelling growth and more than tripling BRP’s revenue. With seven product lines covering all 4 seasons, BRP’s market share increased threefold over the past two decades. Today, one out of every three powersports products sold worldwide carries the BRP logo.
“He has led with purpose and vision, implementing impactful strategies that have resulted in strong value creation and significant returns for shareholders,” said Barbara Samardzich, Lead Director of BRP’s Board of Directors. “José has surrounded himself with a seasoned executive team and, together, they will continue driving the business plan and facilitate a smooth transition to a new CEO, when the time comes.”
Samardzich concluded, “On behalf of the Board, I want to thank José for guiding BRP on a tremendous path of growth and diversification over the past 22 years, and for his stewardship of the business.
