Buell, V&H and RSD are not the only ones with big news for Bike Week. Bitubo S.r.l — world champion race suspension experts since 1963 — will be introducing their new U.S. division in Florida at the 2022 Daytona Bike Week. Owned by the Mardollo family and successfully managed by the third-generation CEO Gianni Mardollo says, "With the birth of our American branch, we complete the first cycle of goals that we set ourselves.”
“Now we are embarking on a 5-year development plan that will see us firmly committed to one of the world’s most important markets, where we expect to grow thanks to the undisputed quality of our products and the rapid delivery and service. Americans will be able to buy a product of the highest quality, entirely produced in Italy and turn to an American technical service network for set up and custom adjustments, maintenance, overhaul and spare parts."
US management is headed by industry veteran Tom Owens in his role as Director of Operations – Bitubo USA. Owens comes to Bitubo with 30+ years of industry experience, most recently as Sr. Director of Sales, Marketing & International Strategy with Tucker Powersports. "I am very excited to help bring such an incredible brand to the US market. They have experience in Off-Road, Street and all aspects of racing including providing World Champion race product to Superbike and MotoGP teams. The US suspension market is ripe for a new player and we are excited to provide that.” Owens will lead Sales, Operations and Logistics while coordinating with Marketing to drive overall brand strategy in the US.
