Electrify Expo is amping things up by engaging trade show and media industry veteran Peter MacGillivray to lead the company’s B2B growth, development and expansion of future trade show offerings. “We have big plans to expand our industry-facing events, education, and media channels with the leadership and expertise from Peter’s 20+ years in the trade show and media business,” said BJ Birtwell, Electrify Expo Founder and Executive Producer. “With Peter on board, we will lean aggressively into our B2B strategy and launch the products and services we’ve been developing for the past couple years.” This year, MacGillivray has expanded Electrify Expo's ‘Industry Day’ footprint in both Long Beach and Austin, adding a full day of networking, programming and industry leadership to the schedule, including breakout sessions for the Micromobility market. “This industry is ripe for a B2B experiential platform that will properly support manufacturers, buyers, and media with opportunities to grow their businesses via a trade show marketplace, product launch mechanisms, and press opportunities,” adds SEMA and MotorTrend vet MacGillivray. “Alongside Electrify Expo, and the recent announcement launching Electrify News, the addition of our B2B offerings positions this organization with strength and scale to serve the electric mobility industry.” To attend Electrify Expo, including Industry Day, visit:
