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DAINESE STEPS UP TCX DISTRIBUTION

  

 

Dainese Group announced the consolidation of the TCX brand under the Dainese Group for distribution in North America. TCX is now sold in North America as part of the Dainese Group and is now available via D-Stores, online and the existing Dainese Dealer network. This move completes a head-to-toe Dainese protection family of brands with AGV helmets, Dainese gear and TCX boots.

Headquartered in Vicenza, Italy, the group employs more than 1,000 employees and is present in EMEA, APAC and the Americas, reaching 96 countries through long-standing relationships with top-tier wholesale partners, 38 directly operated destination D-stores and a growing e-commerce channel.

Founded in 1972 by Lino Dainese, the Dainese Group develops cutting-edge protective clothing for powersports winter sports, cycling, equestrian and even sailing. Dainese, AGV and TCX products represent the technological frontier in terms of protection in dynamic sports.

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