With qualifiers for Loretta’s hitting high gear, MX Futures underway and the weather about to break for local tracks around the country, now is the time when the next crop of #1 plate contenders (and pretenders) show up at shops looking for sponsorships… and now Dealers have the “Answer” to becoming a sponsored rider. The 2025 rider support program partners ProTaper and Answer with local dealerships to support today’s —and tomorrow’s — rising stars.
“We are thrilled to partner with our dealers to support the riders they select to represent their dealership and our brands,” explains Brent Ash, Brand Manager for Answer Racing. “This program allows us to directly impact the local racing community and foster the growth of future champions.”
Ash adds, “this innovative program allows qualifying dealerships to select talented local racers to represent both the dealership and the ProTaper or Answer Racing brands. Chosen riders will receive significant discounts on premium Answer Racing gear and ProTaper products, providing them with a competitive edge when they head to the track.”
“Working with our dealers is crucial to ensuring we are partnering to support the top local talent and the true up-and-comers in all types of racing,” notes Paul O’Brien, Brand Manager for ProTaper. “This program allows us to directly connect with riders at the grassroots level and cultivate the next generation of racing stars. These exciting new initiatives demonstrate Answer Racing and ProTaper’s commitment to supporting the growth of motorcycle racing, especially at the local level.”
Dealerships are encouraged to select riders who have a proven track record of racing success or demonstrate exceptional potential. Active participation within the local racing community and a strong social media presence are also key factors in the selection process.
Dealerships can qualify to participate in the program by making a qualifying purchase of ProTaper or Answer products. Dealers should contact their Turn 14 Distribution rep for more details on the program. Consumers can use the templates to make it even easier for the Dealer to admin the program:
