One of the key stops for the Harley Homecoming Tour is the venerated West Bend Harley-Davidson dealership. A local landmark since 1946, the historic brick dealership gets new ownership and a fresh GM — Adam Gelzinis — just in time for the Homecoming celebration. The West Bend store’s four-day rally is open to enthusiasts of all ages and features live music, stunt shows, shopping, food and beverages, and the opportunity to demo the 2025 Harley-Davidson demo fleet.
The West Bend Harley-Davidson’s festivities kick off on Thursday, July 10, at 9 a.m. with a demo truck fleet running daily through Saturday. Live music starts at 3 p.m. with Jonny T-bird, followed by Jesse Marie & The Rippers from 6 to 9 p.m. On Friday, July 11, the demo fleet continues from 9 a.m. to 5 p.m., with live music kicking off at 11 a.m. with Grimm Brothers, followed by Landline from 2:30 to 5:30 p.m. and closing the night with the Party Animals from 6 to 9 p.m. The lineup for Saturday, July 12, features local favorites including Saved by the Band from 1 to 2 p.m., Bruce Humphries from 2:30 to 5:30 p.m., and Bad Medicine from 6 to 9 p.m. Don’t miss the Street Cowboys performing epic cycle stunts at 1:30 p.m., 3:30 p.m. and 5:30 p.m. On Sunday, July 13, guests will enjoy favorites from a local DJ as the rally wraps up at 2 p.m.
Scott Fischer Enterprises acquired both the West Bend and Milwaukee Harley-Davidson locations just in time for the Harley Homecoming bringing 40+ years of experience buying, selling, owning and operating award-winning dealerships across the country.
About Scott Fischer Enterprises:
Scott Fischer Enterprises owns and manages Harley-Davidson stores in the U.S. Scott Fischer Enterprises and all its Harley-Davidson locations have a strong commitment to motorcycle safety as well as the community. In business for 30 years, they are regularly recognized as leaders in their industry and the Harley-Davidson Motor Company. The company’s business origins date back to 1988, when Fischer became general manager of West Coast Kawasaki and Harley-Davidson. It wasn’t long before he kicked his career into high gear, becoming an entrepreneur and recognized visionary with business expertise in the motorsports industry. For more information, visit
