Left to Right: Marc Ingwersen, Steven Towers, Bobbie Krull, Jerry Carrillo
Noting the time was right, Boneyard Harley-Davidson co-owners Marc Ingwersen and Jerry Carrillo sold the dealership to current GM Bobbie Krull and new partner Steven Towers. “Jerry and I had great success in Winterville, North Carolina, but felt it was the right time to focus on our Ohio dealerships,” says Ingwersen.
“We decided to hire the industry experts and professionals, George Chaconas and Juan Pardo of Performance Brokerage Services, to help find the right buyer who would continue the great success we had,” adds Ingwersen. “Making sure our GM and staff were matched up with the right buyer was something these guys were sensitive to, and they brought the right buyer to the table.”
“I want to thank Marc and Jerry for trusting my partner Juan and I in helping facilitate the sale of Boneyard Harley-Davidson and finding a passionate and qualified first-time buyer, Steven Towers, who will be partnering with the current GM, Bobbie Krull,” says Chaconas. “We wish Steven and Bobbie great success and look forward to working with Marc and Jerry in the future.”
Although this is Towers first time in the saddle for a powersports dealership, it is by no means his first rodeo and he has over a decade of experience as a franchisee for automotive-related retail giants. From 2013 to 2022, Towers managed a network of more than 20 retail locations for Midas. In 2022, he divested his stores to Legacy Auto Group of Texas. He then joined Big O Tires as a franchisee in 2021 and has since acquired 9 Big O Tires locations across the Midwest. A long-time Harley-Davidson rider, Towers has always been passionate about the brand and has aspired to own a dealership.
“Juan Pardo at Performance Brokerage Services introduced me to several Harley-Davidson dealership opportunities, but Boneyard Harley-Davidson was the right fit to be my first acquisition,” Towers remarked. “Juan was instrumental not only in working with Marc and Jerry, but also with Harley-Davidson Motor Company in getting the deal done. The unique process involved in getting approved as a Harley-Davidson dealer was something I couldn’t have done or been prepared for without the help of Juan and George. I am excited to be partnering with the current GM, Bobbie Krull, as we continue the dealership’s great success.”
This transaction was exclusively facilitated by George C. Chaconas, Senior Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services. Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year.
The dealership will remain at its current location at 2300 Elaine’s Way in Winterville, North Carolina.
