Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination. “We’re more than a dealership… We’re a destination for a passionate community,” says Anna Schmidt, Social Media Marketing Manager for Throttle Society. “We’re a hallowed destination where riders connect, shop, and dream of their next adventure.”
Throttle Society is the fusion of two local landmarks. “For decades, riders in the Midwest have trusted two names: Fox Cycle Works and Schiets Motorsports. Each built its reputation mile by mile. Fox with its roots in community rides and custom culture, Schiets with its powerhouse selection and expert service. Both stood for passion, trust, and the pure joy of two wheels (and four).”
In 2025, these two legacies came together, resulting in Throttle Society, a place where heritage meets horsepower and every rider belongs. “We didn’t just merge businesses, we combined histories, expertise, and communities to create something larger: the Midwest’s premier powersports destination!”
Throttle Society is more than a dealership. It’s a gathering place. A hub where stories are swapped, friendships are forged, and adventures are planned. It’s where first-time riders find their footing, and seasoned veterans find their next thrill. Backed by decades of trust, powered by the largest selection in the Midwest, and fueled by a relentless passion for the ride.
Ride more. Belong to something greater.
