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DEALER NEWS: VERGE FLIPS THE SWITCH

After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers. The electric superbike pioneer has opened its new showroom inside the Bike Shed Moto Co in Los Angeles, California. This exciting retail space officially brings Verge’s award-winning electric superbikes to the heart of LA’s thriving motorcycle culture. This collaboration unites Verge’s cutting-edge technology with Bike Shed Moto Co’s renowned global motorcycle community and lifestyle hub. The new showroom will give riders and enthusiasts a premium, hands-on experience—allowing them to explore Verge’s latest models, discover exclusive merchandise, and take part in weekend test rides.

“Expanding our retail presence in the USA, especially with Bike Shed Moto Co in a dynamic market like Los Angeles, is a significant step for Verge,” says Pekka Parnanen, Chief Operating Officer of Verge Motorcycles in the United States. “Collaborating with Bike Shed Moto Co, a true icon in motorcycle culture, allows us to connect with a passionate community and give riders a more personal point of contact with Verge. Customers will now be able to see, feel, and experience our bikes up close in an authentic environment that reflects our shared passion for motorcycling. We are thrilled to bring the Verge experience even closer to our American customers.”

Vikki van Someren, co-founder of Bike Shed Moto Co in Los Angeles, adds: “We are excited to welcome Verge Motorcycles into Bike Shed Moto, Los Angeles Store and give our customers and members a chance to ride and see these electric beasts in the flesh.”

Located at 1580 Industrial Street, this new showroom marks an important milestone in Verge’s US presence. While the space opens as part of an initial retail collaboration, both Verge and Bike Shed Moto Co view it as the beginning of a lasting presence in Los Angeles.

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