Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks. To help drive traffic to the range, MSF has initiated “Super RIDE Day Weekend” set for May 29-31. This coordinated national effort with training providers across the country to introduce those curious about motorcycling to the right way to get started — with proper training, professional coaching, proper gear, and appropriate-sized motorcycles.
“RIDE Days create a clear and accessible starting point for people interested in riding,” explains Corey Eastman, Director of Rider Education Expansion at MSF. “They connect new riders with local training locations, so they know where to go when they decide they want to learn to ride. Since RIDE Days were so popular, we decided to launch Super Weekend to give people across the country the opportunity to participate.”
Proof is in the pudding: Since launching in 2022, more than 5,000 people have participated in RIDE Day events across 199 events in 29 states. MSF survey data shows that 50% of RIDE Day participants go on to complete an MSF Basic RiderCourse, the course used to earn a motorcycle license.
“We have also learned from past events that RIDE Day participants have wanted to try riding for a long time, with 41% stating they have wanted to try riding for ‘As long as I can remember,’” adds Eastman. “When asked what has stopped them in the past, 73% said ‘Access to a motorcycle, gear, space, and a knowledgeable person to guide them’ has been the major obstacle. MSF Super RIDE Day Weekend helps remove those obstacles.”
More information on RIDE Day or the Super RIDE Day Weekend can be found here:
