During the same timeframe the Motorcycle Industry Council announced dirtbike sales had skyrocketed 50.3%, they dished some more dirt, literally. Spurred by ADV sales, the dual-purpose motorcycle segment jumped 20.9% during the first half of 2020, according to MIC’s Retail Sales Reporting System.
“Riding dirt and trail bikes has always been one of the best ways to spend time with family and friends,” noted MIC president/CEO Erik Pritchard. “Now, with the pandemic, it has amplified what’s positive about getting out on motorcycles. You can get out of the house, have fun with your loved ones, and still maintain social distancing.”
Scooter sales are also on the rise, going up 4% in the first two quarters. The only downer is that on-highway motorcycles saw sales dip 9.6%. Still, total motorcycle sales are up 6.4% compared with 2019.
“There are many benefits to motorcycles and scooters,” Pritchard added. “In normal times, studies have shown that they help alleviate congestion. During this pandemic, being on a motorcycle means being able to avoid crowds and lessening the chance of spreading and picking up germs. And many riders say it adds fun to a normally mundane commute. Our Commuter Distancing social media posts are a reminder of these benefits.”
These Commuter Distancing posts point people to www.FindYourRide.org, where they can quickly find information on how to get rider training and where to find a bike. “It’s just a first step, and many in the powersports industry are waiting to help riders-to-be explore their options,” Pritchard said. “Sales from the first half of the year indicate growing interest in powersports products and we’re excited to help them on their journey.”
