After reporting its best Q1 sales figures in company history, Ducati followed that up with even more growth in Q2. The Bologna-based manufacturer delivered a record of 34,976 motorcycles over the course of the first half of the year, achieving 5% growth globally. Business was even better in the U.S. reports Francesco Milicia, Ducati VP Global Sales and Aftersales, “The top three markets for Ducati have grown compared to last year: Italy +10% (6,639 units), United States +11% (4,505 bikes delivered) and Germany +13% (4,2170).”
The Multistrada V4 is the top-seller of the Ducati range with 6,382 motorcycles delivered so far in 2023. “These positive results tell us that Ducatisti are appreciating our product range, which today is wider than ever,” adds Ducati CEO Claudio Domenicali. “Ducati is able to satisfy different types of motorcyclists: from the track lover who lives for the adrenaline of speed on a circuit to the off-road passionate who likes to explore new paths on the wildest roads — and everyone in between!”
“This first half-year was Ducati's best ever in terms of deliveries,” explains Milicia. “We reached a record 34,976 bikes delivered, proving that our passionate clients continue to appreciate our product range, which is now wider than ever. The supply bottlenecks experienced last year are now over but the global competition in the market is more intense post-Covid because of better product availability. Our commitment to reinforce the satisfaction of our Ducatisti is stronger than ever and their continuous trust gives all the people in Borgo Panigale extra motivation.”
The most appreciated motorcycle in the ever-wider Ducati range is the Multistrada V4 in all its versions with 6,382 models delivered globally between January and June 2023. Ducati's naked sports bike par excellence, the Monster, is in second position with 4,299 delivered motorcycles in the world, while in third place there is the Scrambler Ducati 800 family with 3,581 bikes.
“Racing keeps providing intense emotions to all Ducatisti. The results that our teams are achieving both in MotoGP and WorldSBK are exceptional and generate raising interest for our beloved brand, also contributing to its reputation,” claims Claudio. “We are getting ready to present the new Model Year 2024 in autumn and we began by unveiling new color schemes for some of the motorcycles in the range that I personally like a lot.”
The four new colorways unveiled for 2024 include the “Stripe Livery” that alternates white, grey and red colors, accentuating the sporty elegance of the SuperSport 950 S; New Iceberg White for the venerated Monster; Black on Black Livery for the popular Panigale V2, and Black & Street Grey on the Multistrada V2 S. Specifically for North America, the recent market arrival of the new Scrambler Ducati family, including the Icon, Nightshift, and incoming Full Throttle come with an increased color palette. Notably, the Icon can be personalized with nine different colors.
“Ducati keeps growing: this is what the delivery numbers at the end of the first semester of 2023 tell us,” concludes Claudio. Thanks to all the loyal and new Ducatisti that gave us their preference and to all the Ducati family members that made this possible: employees, unions, Dealers and suppliers.”
