Ducati CEO Claudio Domenicali
VP Global Sales and After Sales – Francesco Milicia
Emerging from the pandemic, Ducati delivered 61,562 motorcycles to its network of 821 dealerships around the globe in 2022. Sales for the Bologna-based business grew by 3.6% over 2021 and a whopping 28% over 2020! “For the second consecutive year, we registered record deliveries, exceeding 60,000 motorcycles for the first time in our history,” says Ducati CEO Claudio Domenicali.
“Ducati is an increasingly global company, ambassador of Made in Italy in the world, and these positive results make us truly proud,” adds Domenicali. “In the sporting field, we have won everything we could aspire to, bringing home the Triple Crown in both MotoGP and WorldSBK — an unprecedented achievement that has written a historic page in motorcycling and will remain forever engraved in the hearts of all Ducatisti.”
Ducati’s domestic sales of 9,578 motorcycles were up 10%. U.S. sales volume was second at 8,441 units delivered, down -6% because of supply chain issues delaying overseas shipments. Germany, with 6,678 motorcycles, grew 9% over 2021, positioning itself as the third largest market. “In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season,” explains Francesco Milicia, Ducati VP Global Sales and After Sales.
“Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company's history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts' appreciation of the renewed product range.”
It was also a record year for Ducati’s Dealer network. At the end of 2022, there were 821 Ducati dealerships, the highest number ever. With the addition of the new markets in Brunei, Ecuador, El Salvador and Mongolia, Ducati is represented in 96 markets around the world.
The Multistrada V4, in all its versions, proves to be the most loved model by Ducatisti enthusiasts with 10,716 motorcycles delivered worldwide. With 7,739 units sold, the Monster was also a great success, followed by the Scrambler Ducati 800 family with 6,880 bikes delivered. But Ducati’s Domenicali says the real shocker will be this coming year:
“The year 2023 will see the debut in the MotoE championship of the first electric Ducati ever produced. I would like to extend my heartfelt thanks to the women and men who work at Ducati in Borgo Panigale and in subsidiaries around the world, because without their dedication and commitment all the successes achieved by the company would not have been possible."
