To highlight the 2022 Himalayan’s versatility and capability, Royal Enfield headed North To Alaska… and took a diverse group of riders and a camera crew with them. The ensuing film — part of a planned series of Epic Rides films — EPIC RIDES: ALASKA made its debut at Doffo Winery in Temecula, California, in front of motorcycle media, industry guests and friends.
"We started the Epic Ride series to not only showcase the beautiful landscapes our world has to offer but to show how motorcycling itself builds communities, friendships and memories to last a lifetime," said Breeann Poland, Marketing & Communications Lead – Royal Enfield Americas. "Beyond the capabilities of the Himalayan motorcycle, it's the camaraderie, the bonds that people forge through a once-in-a-lifetime adventure that we set out to capture, and EPIC RIDES: ALASKA showcases that so beautifully."
In contrast to the prevalent solo-style of modern adventure riding, EPIC RIDES: ALASKA, a testament to how the calling of the unknown can bring people together, explains Poland. “Six strangers came together for the first time in Alaska to plan out and ride an adventure tour aboard Royal Enfield Himalayan motorcycles… six strangers quickly became friends, bound together by their journey.
The post viewing discussion became an impromptu roundtable between media and the cast and crew of the film. The immediate reaction clearly demonstrated that the sentiment of the film – the indomitable spirit of adventure, the call of the outdoors and the bonds of the motorcycling community – resonated with everyone.
"We needed an epic venue to premiere our film and what could be more beautiful than a vineyard in Temecula Wine Country surrounded by our friends and motorcycle community?" said Poland. "The discussion that followed after was even more amazing. We hope this film, and more to come in the series, inspires people everywhere to get out and ride, meet new people, have adventures, twist a throttle and live your best life. This is absolutely what Royal Enfield is all about."
