In the inescapable wisdom of Texas troubadours ZZ Top, everyone is indeed crazy for a sharp dressed man, and the numbers for the 2023 Distinguished Gentleman’s Ride can confirm this. The 2023 edition saw record funds raised as 104,000 riders in 893 cities united to ride their classic and vintage-style motorcycles, focused on a common cause for good. This year marked the 10th year of Triumph Motorcycles’ partnership with the DGR with the aim to make the 2023 event the biggest and most successful to date.
When fundraising closed on June 5th more than $7.3M had been raised to support men’s health initiatives. This total is an increase of 24% compared to 2022, an incredible achievement by the DGR community despite the current economic climate. US results included 165 rides made up of 13,850 riders totaling over $2.6M raised. In Canada, 29 rides from 1998 riders brought in $541,897.
In fact, since the first edition in 2012, more than 500,000 riders have gathered in 121 countries to raise more than $44M USD for men’s health. Triumph became the official motorcycle partner of the DGR from 2014, providing financial support and resources to help raise the profile of the DGR globally.
“It’s incredible to see the 2023 DGR event has broken all previous year’s records, with more riders, more cities hosting a DGR, and even more funds raised,” states Triumph’s Chief Commercial Officer Paul Stroud. “To celebrate Triumph's 10th year of the DGR we released the Bonneville T120 Black DGR Limited Edition and the limited-edition range of lifestyle clothing to raise funds for men’s health. It’s such an honour to contribute towards the incredible fundraising results of the DGR and the entire Triumph community worldwide is enormously proud of our partnership.”
In addition to the 250 exclusive Bonneville T120 Black Distinguished Gentleman’s Ride Limited Edition motorcycles, production edition #001 going to the top global fundraiser, and a donation will be made to the DGR with each bike sold.
Time to get your tweed suit to the cleaners and mark your calendar for Sunday, May 19th 2024. Pre-registration is now open at:
