MIC members can now access the 2020 Motorcycle Statistical Annual online through the association website. This reference book provides an industry overview, including information on vehicle population, owner demographics, retail outlets, manufacturers and distributors, and retail sales. The latest stat annual features a new look and design and is only available online.
MIC members may also access the latest Business Advisory & Forecast reports, which detail total and on-highway motorcycle sales and make predictions, based on macroeconomic trends, correlated to sales. The reports examine trends that affect our industry, as well as the larger, general economic direction.
Members who want a deeper look can subscribe to the Comprehensive Report that includes an interactive forecasting dashboard using Tableau Software, which offers "what-if" forecasting capability, allowing users to apply their own insights and expectations, creating unique charts that change the predictions.
Non-MIC members may purchase the Statistical Annual for $495 by clicking here:
