“This MSRP reduction is another example of how Zero Motorcycles continues to lead the charge,” said Mike Cunningham, Zero Motorcycles VP of Sales in announcing a savings of up to $4,500 for 2022-2023 models. “It enables Zero to leverage its scale and manufacturing efficiency to make EV motorcycles accessible to a greater number of riders as demand increases and the industry continues to evolve.”
Zero’s permanent reduction in the Manufacturer Suggested Retail Price (MSRP) across all MY23 and MY22 units sold in North America is effective immediately. The new pricing applies to all remaining inventories and brings electric motorcycles, but Cunningham claims Zero will still protect the dealer margin on the back end of these sales.
Speaking of sales, word on the street is that Zero has hired a new National Sales Director. Shane Seymour will be reporting to Cunningham and spearheading sales initiatives like the price reductions, shown here:
MY23 MSRP Price Reductions:
MY22 MSRP Price Reductions:
