“While new-unit sales this year haven’t been as strong as we’d like, new-bike sales volumes are still well ahead of where the industry was before the pandemic — which was a boon to the industry as consumers flocked to dealerships to buy powersports products for outdoor and family recreation,” states Buckner Nesheim, MIC Director, Research & Statistics. “Combining last year’s sales and an estimate of 2024 sales, we’ll likely still be well above the few years just before COVID.”
The MIC is reporting that among leading brands, sales of new motorcycles and scooters decreased 6.2% through the third quarter of 2024, compared with the same period the previous year.
“Although all general categories – on-highway, off-highway, dual, and scooter – are down year-to-date compared with 2023, there is good news within specific segments,” adds Nesheim. “Sportbike sales have spiked through Q3 and are currently at their highest levels since 2009. And touring bikes have shown some resilience with a small increase so far this year. On-highway vehicles have experienced the smallest decline, essentially flat through September. Off-highway and scooters have seen the largest declines. The motorcycle market has evolved since pandemic times and we are seeing dynamic shifts across the segments.”
MIC members can access the detailed information available in the MIC Retail Sales Unit Summary. All members who have signed MIC Restricted Use Agreements may access the Flash Report and the summary at: https://mic.org/#/
