“If you can dodge a wrench, you can dodge a ball,” says Patches O’Houlihan in the movie Dodgeball: A True Underdog Story. Apparently Western Power Sports remembers Rip Torn’s character and the fundamentals… “Remember the 5 Ds of dodgeball: Dodge, duck, dip, dive and dodge!” The Boise-based distributor has dodged the COVID monkey wrench and continues its winning ways. But it hasn’t been easy…
On a more serious note, WPS CEO Craig Shoemaker offers a post-pandemic market outlook for the powersports industry in the current issue. See the full report from Western Power Sports / Dunlop Motorcycle Tires "Dodgeball Debacle Dos" here:
https://issuu.com/dealernews/docs/issue_9_september/46
