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#FlashbackFriday

 

The gang's all here! A flashback to the world's largest motorcycle show, circa 2015. The pandemic prevented the show from taking place last year and the return saw some key players conspicuous in their absence, but the old magic is still there!

EICMA, acronym of International Motorcycle and Accessories Exhibition, is still the most important trade fair for the entire 2-wheel sector and has been since its first edition back in 1914. The convergence of Exhibitors, Dealers, Consumers and International Press make Milan the epicenter of the motorcycle universe for a full week.

With more than 100 years of history, EICMA remains a source of inspiration for mobility and an incubator of trends and passions, the international reference event. We just wrapped up this year's trip to Milan and will feature full coverage in December's Show Issue.

 

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