Did you catch the launch of Western Power Sports “FlyFam” initiative? “At Western Power Sports, our strategy has always centered on delivering unmatched support and service to our dealer network,” says Jason Thomas, Sr. Media & Communications Manager. “As the powersports market evolves, our commitment to keeping our brands strong and driving customer loyalty remains our top priority. Our exclusive house brand, FLY Racing, is leading the charge with a groundbreaking initiative.”
The FLY Fam Loyalty Program is built on a foundation of partnership. This program is a direct reflection of WPS’ dedication to every dealer in the network, ensuring they remain central to the customer journey. FLY Fam is designed to strengthen the essential bond between riders and their local dealerships. “We’ve ensured customers can earn points on their purchases seamlessly, whether they shop online or in-stores,” he explains.
This approach is setting a new industry standard. FLY Fam is creating a loyalty ecosystem that proactively supports both the rider and the dealer, driving repeat business and fostering collective growth across the entire WPS/FLY Family! For more information on the rewards program, click here:
