Flashing back to that time when Harley-Davidson President Wm. H. Davidson was re-elected as director of the Federal Reserve Board. Seems appropriate the week The Motor Company releases its Q2 financials and rolls out the new H-D1 Marketplace program. From the pages of Dealernews circa 1970. That was then, H-D1 Marketplace is the future:
"The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We want our online presence to connect and support our H-D network – from enhanced online experiences, unique community engagement, to exclusive content and learning. The H-D1 Marketplace platform will connect our customers, community and our strong dealer network, with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States.”
Launching first in the U.S., H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for consumers to browse and customize online. Powered by H-D Financial Services, customers will have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.
"H-D1 Marketplace also fulfills our Hardwire objective to include riders of pre-owned Harley-Davidson's as an important part of the H-D customer base, recognizing their unique perspectives and contributions to the brand," concludes Zeitz.
