The Motor Company faithful will be flocking to Milwaukee over the Labor Day weekend. The six area dealers and the H-D Museum’s 20-acre campus are filled with free music, food from MOTOR Bar & Restaurant and food trucks, stunt shows, bike races and more. Of course it is all about the ride, so the latest and greatest Harley-Davidson motorcycles will be highlighted at the Museum’s all-new Garage event space – complete with a full demo fleet! Ride through the Menomonee Valley or join fellow riders who are aiming a bit farther with the Women’s Ride or the Pan America Owner’s Ride, launching from the H-D Museum.
The Harley-Davidson Museum campus will feature live events, exhibitions, motorcycle demo rides and something for every enthusiast! However, it is the open houses at the six surrounding Harley-Davidson dealerships that gets the Dealernews’ motor revved up. If your travels take you to all six participating stores over the weekend, collect the six dealership rally tokens and stop in at the H.O.G. tent on the H-D Museum campus to receive a special gift from H.O.G.
History in the making! On September 1 & 2, guests can enjoy early morning access, plus coffee and conversation with Bill Davidson, great-grandson of founder William A. Davidson and VP of the H-D Museum. This special program takes place in the H-D Museum’s brand-new Experience Gallery. On Sept. 3 & 4, check out the Beyond the Gate Tour before the H-D Museum opens to the public. A limited number of guests will be welcomed to enjoy a guided, pre-opening tour of the Museum and the Motorcycle Vault.
Must-see exhibits at The Museum include Building A Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory and a salute to Linda “Jo” Giovannoni (on display now). This year the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.
All the exhibits are highlighted virtually for those of us who can’t make it to Milwaukee this weekend:
https://www.harley-davidson.
