Not just one day a year, Can-Am focuses on making an impact on women around the world every day. That comes in the form of mentoring current and future female riders, giving back to female-driven charities, setting up programs to make it less intimidating for women to learn to ride, actively supporting our broader female riding community and more. “Democratizing the open road has been a mission of ours since Day 1, with a huge piece of that focused on female riders,” claims Amelie Forcier, Spécialiste mondiale des relations publiques at BRP. “And it’s working. Extremely well,”
This International Women’s Day is a time to celebrate the impact Can-Am is making on the entire riding industry, specifically with women. Some quick hits:
-38% of Can-Am Ryker owners are female (compared to 22% in the motorcycle industry)
-There are more than 12,000 members in our Women of On-Road community.
• This is a community created by women, for women focused on inclusivity and education.
-More than half of all registrants in the Can-Am Rider Education program are female (52%).
-Female Can-Am riders are younger with more diversity of riding experience and cultures.
• 46% of female Can-Am riders come from diverse backgrounds.
• 52% of female Can-Am riders are new to riding.
• 65% of female Can-Am riders are under 55 years old.
