Called the “LiveWire Experience Center” the first merger of the virtual world with the real world has gone live in Malibu, California. Designed to offer a fully immersive experience centered on the all-electric LiveWire ONE motorcycle, it was “Inspired by the soulful connection of riding LiveWire ONE, the Experience Center looks to introduce the electric riding experience to visitors while also creating a community space for LiveWire riders,” according to the announcement.
“California is one of the most established electric vehicle markets in the world and is an ideal location for the first LiveWire Experience Center,” explains Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “The LiveWire ONE motorcycle is designed for the pursuit of urban adventure and the Malibu area offers superb riding in a variety of environments, both urban and beyond. The Experience Center will give both riders and non-riders a chance to engage with the LiveWire brand and ultimately experience the thrill of riding the most desirable electric motorcycle available today.”
The LiveWire Experience Center was created in collaboration with London-based designer Steve Lidbury. The interior expresses cool urban adventure, with polished concrete, engineered wood, perforated steel and detailed textures. The 1,766-square-foot space incorporates a virtual showroom to support live video chats with LiveWire representatives, displays of LiveWire technology and design, a collaborative showcase featuring displays by LiveWire partners and event space. LiveWire One motorcycles are also available for demo rides.
