Starting with a network of 30 dealers, LiveWire ONE launched in Europe on March 15. According to LiveWire head of marketing Jon Bekefy, “each is equipped with specialist EV capabilities to support the LiveWire customer. LiveWire’s entry into the European market is an exciting step in the company’s geographic expansion strategy and the electrification of motorcycling around the world.”
These pilot stores will play a key role in a number of demo events LiveWire will put on throughout the course of this year. The first four European markets are Germany, France, the Netherlands and the United Kingdom. LiveWire ONE reservations of €100 will secure priority delivery beginning later in April.
Set to launch in three colors, LiveWire ONE will be available in Nimbus Gray, Nightfall Blue, and Liquid Black. Reservations will be managed by the team at LiveWire Europe, offering a digital-first model where consumers can interact directly with the brand, choosing color, accessories, delivery timing and their preferred retailer – specific locations by country can be found at www.livewire.com
All LiveWire ONE motorcycles are assembled at Harley-Davidson Vehicle Operations in York, PA.
LiveWire ONE MSRP inc. VAT:
Germany €24,990
France €25,290
Netherlands €25,390
U.K. £22,990
