Getting P.A.I.D. is important to any dealer. However, in the case of MaxOpp Marketing, P.A.I.D. means giving a dealership a competitive advantage with its Presence, Authority, Internet Dominance, Program. We sat down with industry veteran John “Baron” Vaughan-Chaldy at AIMExpo to learn more about why it is only R.I.T.E. to get P.A.I.D. “We help local businesses by reaching out to create brand and service awareness using Relevant, Interesting, Timely & Entertaining (R.I.T.E.) content strategies,” explains MaxOpp co-founder Vaughan-Chaldy.
In Part II of our conversation, the Baron addresses the Internet and ways to make it work for your dealership. First off, don’t reinvent the wheel… just grease the bearings. Optimization rather than starting from scratch can be an effective starting point for many dealers.
“As we go into a website, and we don't want you to change it if we don't have to, we just want to optimize it. So when we take over, for example, a Dealer Spike website, we go in and we manipulate content and layout. Typically, we're seeing anywhere from 32% to 38% increase in lead conversion on the website after we've just done our tune up.
“We have this process that we call Presence, Authority, Internet Dominance or P.A.I.D. What that does is it allows us to go out and take control of anywhere from 70 to 90 digital locations — websites, business listings, maps, geo locations and emails — we take control of everything. Then what we do is make it all work together and all network with one another. We play with the algorithms and we take something like “Google My Business” pages and double it in six months. We are on target for doubling the number of people that see that listing in a 30-day period.
“That's been great, because what we realized is Google has taken over; always trying to steal your website business by creating Google My Business pages that are so complete and so thorough, so deep in data that if you as a dealership optimize that content, man, you can really own your digital location. Are there strategies involved? Absolutely. We've got photo strategies, we've got video strategies, we have everything!
This is not a guessing game for us, because you can't afford it! As a dealership, you got to make every dollar count… and that's what we do. We generate leads up to 40% more consistently than anything. Our dealers 18 months after coming on board have a track record of increasing their vehicle sales — pre-COVID, so no COVID crazy numbers — over 26% more vehicles sold!
And we don't do any pay per click. I mean if you force us to, we'll do it, but we're not bringing you an idea. ‘Let's try pay per click.’ That's not us. But man, we know how to get you in front of people and we know how to be able to get trust developed very quickly, to where those people want to talk to you. We make you the first choice of any online shopper.”
Bottom line: MaxOpp wants to get dealers P.A.I.D.
