The Motorcycle Industry Council (MIC) BankCard Program remains one of the best kept secrets in the powersports business. Nearly 30% of a dealer’s business comes via a credit card. However, most dealers are giving money to the banks on this credit business. “Many dealers don’t know how they can streamline their credit card processing fees, let alone how much they should actually pay,” explains MIC BankCard President Matt Tanzy. Tanzy and MIC BankCard Managing Director Gene Lydick sit down in front of the Dealernews LIVE cameras and demystify the processing fees shell game.
