At a time when some sectors are soft, the Motorcycle Industry Council says Dual-Sports were the Q3 sales stars. MIC is reporting that among leading brands, sales of new motorcycles and scooters increased 4.4% through the third quarter of 2023, compared to the same period the previous year. Through September, the Dual-Sport segment was up 6.6%.
"The popularity of dual-sport motorcycles is the highest it's ever been and off-road is steadily increasing," states Buckner Nesheim, MIC director of Research & Statistics. "The third quarter of 2023 has marked the highest-ever recorded quarterly sales for these types of bikes, and the year-to-date figures also reflect the highest year-to-date sales in the history of the segment,” noted Nesheim.
“If the current trajectory persists, 2023 is poised to exceed 2022 in becoming the year with the highest recorded sales of Dual-Sport motorcycles. Additionally, the year-to-date sales for off-road motorcycles in 2023 have reached their highest point since 2007, indicating the resurgence in off-road riding is continuing to grow."
