New unit sales have stayed strong despite the COVID restrictions beginning to lift in some areas. On-Highway motorcycle sales for the leading OEMs were up 13.7% in Q3 compared to the same period last year, according to the Motorcycle Industry Council.
"Overall new motorcycle and scooter sales through Q3 were up 9.5%," adds MIC president and CEO Erik Pritchard. This positive data comes from the MIC Retail Sales Reporting System, which gathers new motorcycle retail sales data from 14 leading manufacturers and distributors in the U..S. — providing a strong indicator of total sales trends.
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