“There’s nothing quite like the excitement, joy, and feeling of empowerment that motorcycling can bring, but people aren’t always sure of how or where to start,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council in announcing “The Moto Intro” program. MIC is making it easier for prospective riders to get their first taste of motorcycling in a fun, low-risk experience through its Ride With Us Moto Intro experience, to be featured as a part of the Progressive IMS Outdoors tour across the country.
“The Ride With Us Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes,” adds MIC VP of Marketing & Events Cinnamon Kernes. “We are delighted to work with IMS, and its great network of events, to bring this experience to even more people. We provide all the gear, the bikes, the coaches, and the fun.”
“We are so excited to partner with the MIC on a collective effort to build the next generation of new riders,” notes IMS Senior VP Tracy Harris. “The Ride With Us Moto Intro is a natural extension of our Discover The Ride program that gives new riders their first taste of two-wheels on a speed-limited electric motorcycle. Now, attendees will have the opportunity to graduate to the next step of learning to shift gears and operate a gas-powered motorcycle. The two complimentary programs offer a turnkey new rider experience without needing a license.”
The Moto Intro is designed for people who have never ridden a motorcycle or scooter before. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. “This is the best way for anyone who is curious about riding to give it a try. Some may decide it’s not for them, but in our experience, most are eager to take the next step, and we’ll be here to support them in their journey,” concludes Kernes.
The rider journey continues online at Ridewithus.com
