The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.”
According to MIC’s RideReport, Woodruff provided steady financial stewardship, strategic guidance and thoughtful leadership that helped position the MIC to support the industry through a period of unprecedented challenges. Dealernews jumped in with Woodruff at AIMExpo to thank him for his efforts and get an update on the state of the union while we were at it:
Noting that Woodruff’s contributions were especially impactful as the association navigated the COVID-19 pandemic, evolving PFAS and emissions legislation, tariffs and other complex policy and market issues, Derek Brooks, MIC Board Chairman and Motorcycle Product Line Manager at Yamaha Motor Corporation, U.S.A. said: “Jim’s leadership and long-term perspective were instrumental in helping the MIC remain strong and responsive during pivotal times for the industry. His contributions have left a lasting mark on both the association and the industry we serve.”
Beyond his role as Secretary/Treasurer, Woodruff contributed to MIC’s market expansion efforts, supported critical research and data initiatives, and served as a trusted industry expert. He frequently advised MIC staff, engaged with policymakers on behalf of the industry, and spoke with journalists to help provide a bigger picture on motorcycle sales.
As CEO of NPA, the industry’s primary wholesale channel for pre-owned powersports vehicles, Woodruff brought a practical, market-informed perspective to the board, and his deep understanding of OEM, dealer, and lender needs strengthened collaboration across the industry. A lifelong rider and advocate, Woodruff’s contributions have helped shape MIC’s voice and helped position the industry for continued growth.
“Thank you, Jim, for your hard work and dedication to the industry and the MIC Board of Directors.”
