Led by industry veteran Chris McGee, iconic Italian motorcycle brand Moto Morini is set to enter the American market at AIMExpo. With the addition of the United States, Moto Morini increases their rapidly growing global presence, which now includes operations in Italy, India and Asia.
Headquartered in Milan, Moto Morini was founded in 1937 by the famed motorcycle designer Alfonso Morini and the brand has long been the symbol of Italian innovation and performance. “With a heritage of producing some of the most extraordinary motorcycles in Europe, Moto Morini brings generations of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States,” notes Chief Operating Officer McGee. “The line launches with a portfolio of motorcycles to meet and exceed the demands of today’s riders on and off the road.”
The new Moto Morini American operation is based in Irvine California, the heart of the motorcycle industry and will service dealers nationwide. “With premium quality, impeccably designed high performance motorcycles — as well as leading edge apparel and exceptional Italian accessories, Moto Morini is poised to make an immediate and lasting impact in the American motorcycle market,” he adds.
Dealers can expect world class service and sales support. The motorcycles will debut at AIMExpo, or see the complete line at MotoMoriniUSA.com
Meanwhile, Moto Morini is now accepting new dealer applications as well as hiring dealer development and product support personnel. Please email contact@MoroMorini.com
