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NEW NAME FOR OLDEST H-D DEALERSHIP

 

In order to pay homage to Lilly Farrow who ran the dealership as a single mother through the Great Depression and a couple of wars, as well as to recognize the new ownership family, AD Farrow Harley-Davidson is now FARROW Harley-Davidson. 

"We’re a family eager to share our passion, expertise, ideas, and stories with every unique individual that walks through the door," explains Dealer Principal Rick Ricart. "We’re a family who believes the rider spirit is alive in each of us. It doesn’t matter who you are… newbies, weekend warriors, and leather-wearing die-hards are welcome here. We may seem different, but it’s our passion, need for adventure, and willingness to share our story that bring us together."

"You may show up buttoned up, overwhelmed, and under-motivated – but you’ll leave with grease on your shoe and a feeling of freedom that can only be found from a family who honors tradition, embraces individuality, and leans into every ride as one."