The Motorcycle Industry Council announces the Q1 numbers are in. Most market segments are off the Q1 2022 pandemic bubble record highs, but still trending well ahead of the 2020 mark. Total On-Highway motorcycle sales in Q1 were 64,940 units, down -7.4%. Scooter sales took the biggest hit down nearly 43%. However there were a couple bright spots.
The newly reported Dual Sport/ADV segment was up +7.9% (18,703 units). Traditional Off-Highway motorcycle sales were also up +6.5% (38,561 units). This is certainly good news to John Hinz, CEO of KTM North America, Inc., and newly elected MIC vice chair. He believes knowledge is power and there is real value in data.
“I think that's one of the most important value propositions of the MIC,” he says. “The OEMs come together on a regular basis to supply retail data to the MIC. The MIC collects all that information and puts it back out into the market in a way that businesses, dealerships and the aftermarket industry can use to make better business decisions.”
Learn more of the MIC’s value proposition here:
