According to MOTO Canada, a national, non-profit, trade association which represents the responsible interests of the Canadian motorcycle industry and its riders, powersports is a $17.3 billion industry north of the border. More than 88,300 people are employed in the industry, representing $9 billion GDP. "This study is the most in-depth economic impact study done in the sector’s history," notes Moto Canada President and CEO Landon French.
“This research shows both the scale and the stakes when it comes to the powersport industry in Canada,” French explains. “When we consult with government, lead a safety campaign or promote our activity to new riders, that it’s much more than just transportation or recreation – we are a significant contributor to the economy and identity of Canada.”
Commissioned by Moto Canada, The Motorcyclists Confederation of Canada and the Canadian Quad Council, and completed by MNP LLP, provides the most comprehensive look at the industry’s contributions to the economy — analyzing jobs, vehicle and equipment sales, tourism and in industries such as agriculture, forestry, mining, search & rescue and energy.
“Knowing the full scale of this industry is something everyone involved in it should know, whether it’s people selling vehicles in stores, or the government working on rules and regulations for it,” adds Guillaume Ferland, Chair of Moto Canada. “We are so proud to work in this space and serve those who ride.”
The use of motorcycles and off-highway vehicles not only encourages Canadians to enjoy the country’s network of roads and trails, but serves as a key form of transportation for daily use, generates critical tourism activity, and contributes to Canada’s overall economic output.
Check out the full National Economic Impact Report here:
https://motocanada.com/reports-statistics/
