#GuessWhereWednesday
Dealernews Confessions Of A Customer columnist Eric Anderson on the hunt with ROXOR as part of a massive roll out from Mahindra Automotive North America (MANA), parent company to the UTV brand. MANA has boosted its new ROXOR brand presence since its launch 18 months ago with compelling marketing programs, advertising and dealer network development… which is where Eric comes in.
From leading a tour of the factory (coming next issue) in Michigan to a hog hunt in Texas (see the video), Anderson has been an integral part of the ROXOR strategy. But this is just the beginning according to MANA CEO Rick Haas. “As it enters its third model year, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base the brand has attracted,” notes Haas.
New programs, model changes and all-new accessories will be ready for dealer orders mid-November 2019. Steady sales growth numbers have been posted leading into the fall hunting season and the company expects the momentum to continue into 2020. In addition, MANA continues to get such a strong commercial interest for the vehicle, that a new commercial fleet team is being built to penetrate this lucrative market.
“We are extremely pleased with the success we are seeing with ROXOR,” Haas, adds. “Our first year has been successful largely due to our premium network of ROXOR dealers who continue to be very supportive of our plan. We’ve worked together to clear out inventories making way for the new 2020 product, and I am confident our dealers will be excited with what is coming in November,” he concluded.
